The concept of ethics is universally applicable and all organisations are expected to follow ethical marketing practices. Legal and ethical conduct also protects your business from legal risks. Ethics in Marketing – Importance of Marketing Ethics: 1. The Australian Competitor and Consumer Commission (ACCC) can fine, penalise or even close businesses that breach the fair trading and selling terms set out in the Australian Consumer Law. Another ethical issue relates to vulnerable audiences in emerging markets in developing countries, as the public there may not be sufficiently aware of skilled marketing ploys. Common Ethical Issues for Salespeople. Ethics and Promotions. Promotions are designed to boost short-term sales by providing irresistible value propositions to consumers. ... (To see an example of a brief code of ethics for salespeople, visit Sales and Marketing Executives International’s Web site, ... along with the legal department, are charged with staying abreast of legal changes that influence management practice. The difficulty for most of us is that while there may be an official company code, ethical issues are dilemmas, the answers to which, in a business context, may depend on conditions and circumstances as well as moral positions. The good news is that interventions to improve sales ethics should pay for themselves–and not just in the form of risk mitigation. Every country has a legal body which approves the product and the sales promotion advertisements before they are viewed by the masses. Ethical and Legal Issues in Web Development Objectives By the end of this lesson, you will be able to: 1.3.1: Define ethics, and distinguish between legal and ethical issues. The sales promotion should not only be sensitive to the client country but also should not harm the product image and eventually the company image. Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behaviour, and practice in the organization. Ethics in Advertising and Promotion. ADVERTISING- SOCIAL,LEGAL,ETHICAL & ECONOMICAL ASPECTS Submitted to : Submitted by: Swati Sharma Avtar Singh Faculty, Rbs Anil Kumar Pankaj Kumar Sham Singh Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 1.3.2: Use Web content (e.g., text, graphics, code) properly, including original content, misleading/inaccurate information, copyrighted content, licensing, avoiding In the 1940s and 1950s, tobacco used to be advertised as promoting health. Coupons, holiday sales events, mail-in rebates and giveaways all fall under the promotions category. There are certain legal and ethical aspects on direct marketing that companies need to understand. Some of the basic issues that must be considered are: 1. Ethical issues affect everyone. The consequences of unfair or illegal trading can ruin a business.
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